Every place has its own characteristics. It is unthinkable to try to apply the same project scheme to environments with completely different histories, positioning and features. In the case of Biblioteca Tilane (Tilane Library) we had to design a radically new system, one that supported the internal signage without conflicting with the architectural planning curated by Gae Aulenti.
The signage was thus constructed completely on the module of the brick, which is the dominant texture of the architecture. Through this texture, without interrupting its continuity, the signage emerges. The brick is utilized as the basic unit of both the information and the architecture. The only element of discontinuity — which helps the information stand out from the brick wall and helps to find the services and paths — is the color codes attributed to each section.
While designing the visual identity, we suggested keeping the name Tilane, that of the woolen mill that was originally housed in the then repurposed spaces, a name deeply rooted in the urban landscape as well as in the memories of the town’s citizens. The graphic symbol in the logo distinguishes the library as an open space, a central hub, a junction, an intersection of lines and “threads” without uniform trajectories.
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