The media are full of sporting images, but sport is not always associated with an image that reflects legendary exploits, ethical values and moral redemption. This dissonance between the deepest values of sport and the image we absorb every day from the media is where we set out from to build a visual identity for Sport. Figure and parole dai libri per ragazzi [sport, figures and words from children's books], the exhibition held at the Museo Civico Archeologico museum in Bologna.
How. We chose nine words, those that we would like to read every day on the front pages of the newspapers, and we emphasised them, making them the key focus of communications. We find them on the cover of the catalogue and on the walls of the exhibition, accompanying 94 illustrations selected from children's books that talk about a different kind of sport.
What. Graphic design, page layout, staging of exhibition.
Client. Cooperativa Culturale Giannino Stoppani, Bologna (IT).