We love difference. Bologna Children's Book Fair, end of March 2014. Difference as a value was the theme we worked with to interpret the visual identity of the most important event in the world of children’s literature. We reanimated the icons of the existing logo – a boy and girl reading – making them become the protagonists of the campaign for the 2014 edition. We designed about a hundreds of well-known and lesser-known faces, real and make-believe, but all different. We gave them life and let them scamper freely across the entire campaign. A cascade of faces, dotlike and colorful, which for this year took the place of the, now-traditional, themed alphabet.