In 2004, the city of Florence chose the name of Nelson Mandela (and not a commercial brand) for its indoor sports arena. Andrea Rauch and Gianni Sinni were the consultants for a well-conceived competition to create a logo: participation was in pairs, and the prize was a trip to South Africa. We entered, we won, and soon we set off to see the legacy of the father of reconciliation with our own eyes, in the streets of Johannesburg, Cape Town, Robben Island…
What. Coordinated image.
Many years have passed, and today it seems right to remember Madiba in our own way. Ubuntu!