Abbecedario [reading primer] is a trade fair stand designed for Gruppo TEA, promoting the value of sustainability. It also includes a printed and digital publication.
How. We designed and created an interactive reading primer for the Millennial Fair of Gonzaga, with twenty-one rotating letters, each revealing sustainable behaviours naturally adopted by animals. Abbecedario is part of the Maestra Natura [learning from nature] project.
What. Analysis, design and production, copywriting and editing of contents.
Tools and technology. IeBook.
Client. Gruppo TEA, Mantova (IT).
“Why a reading primer? Because, like good schoolchildren, the first thing we need to learn is to read nature. Letter by letter, step by step, nature teaches us how to take care of the environment. Each animal, even the smallest one, can prove to be a great life teacher, ready to reveal to us, page after page, the art of protecting, helping, preserving and working together to live in perfect harmony with the environment. Naturally sustainable.” (translated from the pages of Abbecedario)
The digital version of Abbecedario-Maestra Natura can be seen on BiblioTEA.