How. Together with Zanichelli, we have formalized and identified the few minor visual variables which, when used within the right ranges, increase the chances of removing visual obstacles to reading a textbook. Based on our decades of experience as graphic designers (but also as readers) we have identified ten significant variables: two related to page layout, three to text composition, two to colours and three to font and graphics. ISIA Urbino, took on the task of analysing Zanichelli's textbooks
Client. Zanichelli Editore, Bologna (IT).
Partnerships. ISIA Urbino.