10 in Leggibilità

The 11 rules for removing (visual) obstacles that create problems with reading.

Customer Zanichelli
Year 2016
Job Research, Typography, Legibility

Not everyone reads in the same way, not everyone learns in the same way. For many years, we have been researching and experimenting with diverse techniques and tools which aim to improve the user-friendliness of texts. We believe the ease with which people can read printed text is key to understanding textual content.

In accordance with the principle of inclusive education, educational publishing pays meticulous attention to the user-friendliness of texts. The removal of any elements that may make reading a text difficult allows students to better understand and retain textual content. By spending less energy on reading, students have more energy for learning.

Our experience in publishing design enabled us to identify the key visual elements that needed to be altered in order to make a page of text more accessible to readers.

For the educational publisher Zanichelli, we identified which visual elements on a page (such as typography, colour palette, structure and layout) can reduce or enhance the legibility of a schoolbook.

After completing our research we compiled the manual Guidelines for Graphics and Fonts for use by Editors and Graphic Designers and developed an online tool for estimating the correct line spacing for texts . These resources are now key reference points for editors and graphic designers.

The “10 in leggibilità” (Top marks in legibility) project was developed in collaboration with ISIA, the Urbino design school. The ISIA institute uses typometric and eye tracking analysis to examine Zanichelli’s textbooks and to ensure they comply with the guidelines. Books which adhere to all of the guidelines are awarded 10 in leggibilità by Zanichelli and bear the “10 in leggibilità” quality stamp on their cover.

10 leggibilità eye tracking

linee guida leggibilità

Eye tracking all’ISIA di Urbino. I test registrano i movimenti oculari del lettore ed evidenziano attraverso i grafici le zone su cui si sofferma.