A sensitive project working on the interior decor and identity of Hoffmann: a toy shop housed in the former Gavina store, designed by Carlo Scarpa between 1961 and 1963, at via Altabella, 23, in Bologna.
How. We wanted the furniture to pay homage to Carlo Scarpa, developing a modular system of panels to slot together at right angles. The panels are in a range of sizes, colours and above all, materials: wood, aluminium, polycarbonate, MDF… each panel reveals its bare material. The panels are assembled simply by slotting them together, so that the architectural forms created can be simple and linear or complex and intricate. The visual identity chosen for the brand is a clockwork winding key. An element that gives power and energy, and focuses particular attention on manual skills and the educational function of toys.
What. Interior, visual identity.
Client. Hoffman srl, Bologna (IT).