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7 Fantastic Patents

Fantastici Brevetti raccontano, con ironia e positività, le aspirazioni più profonde di Mantova Ambiente. Li abbiamo usati per ripensare l’identità e la comunicazione dell’azienda.

The Fantastic Patents use a combination of irony and positiveness to talk about the deepest aspirations of Mantova Ambiente. We took them as a starting point to reconsider the company's identity and communication.

How. The key element of the communications redesign for Mantova Ambiente lies in the 7 Fantastic Patents. Rimiserve, Raccobista, Separino, Ricicletta, Fermolì, Spazzavolo, Potabene: seven inventive creations that illustrate seven of the company's actions and values.
What. Analysis, design, coordinated image.
Client. Mantova Ambiente, Mantova (IT).
Year. 2015.

The values of Mantova Ambiente expressed by the Fantastic Patents are:

  1. We do not destroy what has been created
  2. We do not throw away waste
  3. The difference is more than just subtraction
  4. Everything is illuminated
  5. Useless things will eventually become useful
  6. A clean environment makes for a better life
  7. Of all the colours, green is the most fertile