"The graphic designer has a great responsibility to the public. The graphic designer who respects himself, must back out if he knows that a product is of poor quality. It can have a negative influence on the development of a child, for example, or the cultural development of the people. The graphic layout must always be oriented scientifically; it is not a conman..."
Translated from Albe Steiner, Il Mestiere del grafico, Einaudi, Torino, 1997.
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