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chialab / design della visione

ita / eng

La civiltà dei superluoghi

La civiltà dei superluoghi (The civilization of super-places) is the title of a study promoted by the City of Bologna on the urban evolution of a society based on consumerism and technological progress. Super-places typify the metropolitan landscape and are highly representative of our time: multifunctional spaces, non-relational, homogenous and serial, disproportionate, insensitive to context, without identity. From the study came many workshops, a documentary, a multimedia exhibit, events, performances and a book for reflecting on new urban spaces.

Chialab curated the visual identity of the initiative and the book, published by Damiani Editore. We designed an alphabetic series that inhabits the space: a set of flexible signs able to form infinite semantic spaces. Each typometric composition adapts itself to the needs of the communication, the formats, the pixels, paper, wood, plastic. The super-letters are messages that are images that are systems. Each message creates an immediately recognizable image, each image is a changeable and living system, an open question, a super-place.