Start / Laboratorio di Culture Creative
Start is a space in the center of Bologna devoted to children and teenagers. Start is a "laboratory" for creative cultures for which we curated the visual identity, a place where art and science meet and come into contact with the people.
We wanted make art and science as simple and accessible as eating and drinking. It is in this way that we built Smart’s image and displays, like a grocery store. For each learning laboratory we designed a package that describes it. The displays, like those in any city grocery store, are filled with unusual products to arouse curiosity towards learning and discovery: A stroll through a planetarium, Art and science in the kitchen, An electric lemon, Soft space.
A place where the motto is: feel free to touch, handle and discover the products displayed.
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