Design for all: Macramè / Loescher
The Loescher publishing house commissioned us to design the graphic layout for a young adult fiction series for teens between the ages of 12 and 16, putting us up to this challenge: "At school you don’t read very much, dyslexia is increasingly common, getting students used to reading long texts is always problematic. We want to offer weak readers maximum accessibility to the text without disrupting the choices made by readers who already read fluently." Sacrosanct requests. To satisfy them we adopted a "design for all" approach. Putting diversity at the center as a virtue and not as a problem, we made it so that all the visual aspects of the book provide everyone with the best conditions of accessibility to the text.
Future developments. Without a doubt, the advent and diffusion of new reading devices and formats has worsened the typographic quality of the text and the accessibility to it. The reading experience on a tablet is decidedly poor and at the moment it creates more barriers than paper. This problem can be secondary for texts aimed at strong readers, but it cannot be neglected in texts that teach reading ability. Our research has dealt with this problem and our Interactive eBook provides the possibility to dynamically offer the reader a series of reading options based not just on size changes in the font but also on the choice of font and on the individual glyphs.
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