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Design for all: Macramè / Loescher

The Loescher publishing house commissioned us to design the graphic layout for a young adult fiction series for teens between the ages of 12 and 16, putting us up to this challenge: "At school you don’t read very much, dyslexia is increasingly common, getting students used to reading long texts is always problematic. We want to offer weak readers maximum accessibility to the text without disrupting the choices made by readers who already read fluently." Sacrosanct requests. To satisfy them we adopted a "design for all" approach. Putting diversity at the center as a virtue and not as a problem, we made it so that all the visual aspects of the book provide everyone with the best conditions of accessibility to the text.

Future developments. Without a doubt, the advent and diffusion of new reading devices and formats has worsened the typographic quality of the text and the accessibility to it. The reading experience on a tablet is decidedly poor and at the moment it creates more barriers than paper. This problem can be secondary for texts aimed at strong readers, but it cannot be neglected in texts that teach reading ability. Our research has dealt with this problem and our Interactive eBook provides the possibility to dynamically offer the reader a series of reading options based not just on size changes in the font but also on the choice of font and on the individual glyphs.

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eng / ita

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LoescherMacrame_copertine_medie.png

LoescherMacrame_copertine_medie.png

The project dealt with all aspects of the book: from the cover — designed in collaboration with Cecilia Fabbri, with illustrations by Alessandro Sanna, Marco Paci, Cinzia Ghigliano and Caterina Giuliani — to the pages inside, up to the font design created in collaboration with Luciano Perondi.
macrame_pagina_ok.png

macrame_pagina_ok.png

On the page we dealt with all the factors that can facilitate correct and fluent reading: the number of characters per line (65), line spacing, syllabification applied only to words with more than ten letters, indenting to find your place, a generous font size…
KindLoescher_famiglia.png

KindLoescher_famiglia.png

The main font is Kind, designed in collaboration with Luciano Perondi starting from Victor Gaultney’s Gentium — a font created with the SIL Open Font License (OFL) — to which some modifications were made aimed at emphasizing the differences between similar glyphs and at making it easier to maintain the line being read. The same Kind font is issued with an OFL license.
KindLoescher_difficoltà-soluzioni.png

KindLoescher_difficoltà-soluzioni.png

Work was done on the individual glyphs with similar shapes — even when backwards or rotated in space — like, for example, the group of letters p, b, d and q. Yet a letter is never read on its own but always in relation to that which precedes it and that which follows it. For this reason, Kind has different shapes for the same letter, which insert themselves automatically every time the recognition is compromised by a combination of letters with too similar shapes.
eng / ita

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KindLoescher_set.png

KindLoescher_set.png

Kind has a series of stylistic sets, through which it is possible to increase or decrease the number of differentiations by activating or deactivating the single sets. Activating the sets progressively, the number of alternative characters and the incisiveness of the differentiations increase. In this way, each editorial project can be calibrated to the type of target reader.
LoescherMacrame_copertina_superiori.png
LoescherMacrame_marchio.png
eng / ita

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