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Affinities

Regarding the environment

1. According to John Thackara, 80% of environmental impact is determined by the planning phase. With our projects we can guide behaviors, build visions, stimulate desires and help to imagine a better future. We can have an influence on the environment and on people. We are incredibly aware of this: that is why for every project we carefully assess what types and quantities of resources it will require, its impact on the environment, how it will affect the relationship between individuals, the life span it will have and the effects it will produce in the future.

2. In addition to the measurable physical impact on the environment and natural resources, there is another type of pollution which is not easily recognized by weather stations and environmental monitoring. We're talking about a form of pollution that makes environments unpleasant, objects not functional, messages confused. We're talking about visual and noise pollution, an excess of information. In our projects we seek an ecological approach to visual communication; we are careful with our work not to increase the volume, to “speak” clearly and not to overwhelm the viewer.

What project during the global crisis?

It may seem like a bleak time for projects. However, if we don’t make room for planning and design during a time of crisis, then when will we? In the recession, we see the potential for change and thus the need to imagine, plan and look forward. We feel at ease in the economic crisis — maybe because we’ve always been happily in crisis. Nonconformist even in more auspicious times, we’ve never pursued profit at all costs — that which we’ve earned we’ve reinvested in the realization of our vision. More and more often each job that we are commissioned comes with the disclaimer “and, however, there is a small budget.” We answer that we’re there for this reason, to rationalize resources, developing projects that help you save.

That the crisis is structural to the system doesn’t seem like news to us. We’ve always been trained to find a new approach each time, to continuously seek out new points of view, to always redesign new perspectives.

Desires

I don’t think it’s possible to talk about a project without talking about desire. The project is the way we try to put into action the satisfaction of a desireVittorio Gregotti

Technology

If I have this new medium, that is, the possibility to convey an enormous amount of information, in a microsecond, let’s take the example of an aborigine from the other side of the planet… but the problem is: aborigine, me and you… what the hell do we have to say to each other? Corrado Guzzanti, Millenovecentonovantadieci, 1996

Art

He who sees better, who distinguishes better, who recognizes the relativity of facts and knows that a single solution never exists for visual formulations, will certainly change his opinion about other formulations, too; above all, he will become at the same time more precise and more tolerant. Josef Albers

Allergies

At the moment we’re asymptomatic.

eng / ita

chialab

I don't have a definition of jazz... you're just supposed to know it when you hear it. Thelonious Monk


We have no preconceived notions
We ask a lot of questions
We gladly listen to answers
We look outwardly
We’re forever curious
We change our minds when needed
We think about the future
We work in the present
We are well rooted in the past
We prefer a collaboration to a race
If we race, we often lose because we are too daring
We choose by the book and not by the cover
We won’t waste your time, or ours
You tell us what you want, and we deliver
We try not to leave a trace
We’re (almost) 100% "local"
Being too far ahead is like being too far behind

eng / ita

chialab