Ideas / how we do it
Vision and design
By vision we mean the ability we have to collectively intuit, imagine and wish for a better future. As designers we share these visions with our clients and try to pass them on to the user/reader. By design we mean the ability we have to define, in the smallest details, the process of sharing and realizing these visions.
Vision is intuitive, individual and nonlinear. Design is a collaborative space in which even the user/reader actively participates. Design is a process by which visions become collective; they come together with production systems to pinpoint the best solutions. Ergonomics, environmental and social impact, function, meaning, esthetics, market, production technologies, production costs and time are all just a part of the process through which we transform the vision into a project and, finally, a reality.
We take on this process, which leads from vision to a concrete reality, with the utmost care. It is a process that we manage and guide strategically toward the solutions of problems. It is a process that we redesign based on the goals and characteristics of each project. It is an environment in which we let different skills interact dynamically, represented by a consolidated network of collaborators.
The strategic approach to a project calls for a dynamic and flexible organization of the entire process, both in the macroscopic aspects and in the attention to the most minor details. The defining of goals, industry analysis, research of trends, analysis of color schemes, reference iconography, available methods and tools, maps of visual positioning, the creation of guidelines: these are the macro areas we work on which help us maintain an overall vision and steer the project. This macro dimension breaks down into micro areas that become increasingly more precise and detailed, and we are concerned with taking care of each one.
Graphic design is increasingly a multimodal communication tool. Our "pages" are able to hold text, audio, still and moving images, tactile information and interactive elements. Our projects are easily displayed both in physical environments and in virtual and interactive ones. For us, this crossover capability is fundamental: it allows us to take on innovative and unusual solutions, letting them move from one medium to another, to guarantee a perceptible coherence among devices, and to save resources by eliminating the redundancy of information.
The spread of multimedia production techniques and their ease of use has allowed the reader/user to become increasingly more active and able in the self-editing of content. For this reason, we consider him to be more than just an end-user — he is a collaborator to engage and interact with. It could be him that completes a work with his own content, modifies it and makes it suitable to his needs.
Research and experimentation are part of our DNA and have influenced us since the beginning of our work method. Without constant research activity it is not possible to create long-lasting and efficient systems, characterized by elements of continuity, innovation, integrability, usability and esthetic function.
Designing complex and innovative solutions means being able to count on collaborations with qualified peers, to create that which requires specialized skills. Thus we have developed a network of collaborators made up of professionals from diverse disciplines. Moreover, we maintain that collaboration is a fundamental component of the entire process, in so much as it improves not only the result but also enriches our own knowledge and experience.
We willingly share our knowledge and skills and happily pass on our passion for our profession. We teach in various educational institutions. Together with friends, we founded the Scuola di Visioni (School of Visions).
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